Do you remember NBC's "The More You Know" public service segments that promoted awareness and education about important topics? They encouraged parents to take a greater role in their children’s education (little did they know at that time that in 2020 we would BECOME their education but I digress:-)). The idea behind these PSAs was that if we could raise children with a greater understanding of the world and knowledge beyond what was immediately available to them, they would grow up with a more global perspective on topics such as literacy, obesity, and important social issues.
This message resonates with us at WildBloom and here's why...
It was years of using so-called “beauty” products before we really understood that what we were putting on our faces might give us short-term results, but was not the safest for our skin - or for the environment as we were washing the byproduct down the drain. One important study that had a major impact on us was Environment California Research's Growing Up Toxic: Chemical Exposures and Increases in Developmental Diseases, which details the chemicals found in consumer products and their potential health impacts. Since this study, numerous other publications that have continued to validate the points that were made in this research. Commercial beauty and skincare products often contain chemicals but don’t come with accompanying safety data. Some of these chemicals have been linked to birth defects and other disorders.
So what does this have to do with "The More You Know"? At WildBloom, we believe that literacy breeds good decisions. That is why for every sale that we make, we pledge to donate one book to a charity supporting children’s literacy. Our thought is that if we can encourage folks to read labels and be educated consumers, they will make cleaner product decisions. Moreover, when we couple pure ingredients with an attractive price point, the decision will always be to make a natural choice...more on this in a future blog. But for today, know that when you are making a good choice for your skin, you are also supporting literacy for the next generation of consumer.
AND--if you know a teacher, school system or group in need, please tell us! We primarily support Read to Grow, but we have made donations to schools and other organizations to work towards every child having books in their home library. Skincare and stories...sounds like pure joy if you ask us!