Alcohol tends to receive bad press in skincare, but it’s really the type of alcohol and percentage that matters. Alcohol is an essential ingredient to stabilize and preserve skincare formulas. Without some type of alcohol-based ingredient, the shelf life of a skincare product would be very short and bacteria, yeasts, and molds could grow, just like with food over time.
Percentage-wise, yes, if you used a strong concentration of alcohol directly on your skin it would be very drying and potentially irritating. The type of alcohol you might find in your first aid kit, isopropyl alcohol, is not a healthy choice for your skin. It can strip your skin of moisture and damage the lipid barrier, especially over time, when used repeatedly and in high volumes.
Wildbloom Skincare does not use isopropyl alcohol. We use organic alcohol, which is a nontoxic, effective and natural preservative. Organic alcohol is not drying to the skin when it is part of a moisturizing base. The delivery of phytoactive nutrients in herbs and flowers can actually be enhanced when extracted from organic alcohol. The alcohol, sometimes called a fatty alcohol, serves as a natural emulsifier, emollient and carrier, maximizing the delivery of ingredients.
Organic alcohol is an essential ingredient to keep our skin care formulas safe. Without it, products could become contaminated, which is hazardous. In this day and age, many consumers want all-natural products, and we feel we can deliver the most effective and safe natural products with the use of organic alcohol.
Note: if you are strongly opposed to the use of alcohol, or have highly sensitive skin, we recommend sticking to our Face Oils. Our face oils are made solely with plant oils and Vitamin E. A face oil can be used as an all-in-one cleanser and moisturizer if you desire.
Want to read more? We recommend A Primer On Alcohol In Skin Care by Arielle Pardes.
Our face oils are packaged in glass bottles. The rest of our skincare line is packaged in double-walled bottles and jars, where the outer layer is acrylic and the inner layer that comes in contact with the product is PP (polypropylene plastic). We chose PP, as it is the safest known plastic that is compatible with skincare formulas. Read more about PP here.
♥ The WILDBLOOM Team