GREEN GIRL by Wilton Field Club merges with WildBloom Pure Skincare, giving women of all ages even more access to all-natural, affordable skincare products.
Wilton, CT, March 22, 2021 – All-natural skincare company, GREEN GIRL by Wilton Field Club, announced today their merger with WildBloom Pure Skincare, nearly tripling their portfolio of clean ingredient skincare products, and merging the businesses to relaunch with the WildBloom Skincare name.
Since 2019, Wilton, CT-based GREEN GIRL has been dedicated to creating products that allow people to make healthier, safer and more informed choices for themselves and their families. Their skincare products are formulated with only simple, effective ingredients with no added chemicals or fragrances. The acquisition of WildBloom (founded in 2013 and formally based in Fort Collins, Colorado) expands GREEN GIRL’s portfolio of products to provide more specifically-targeted skincare solutions while also remaining completely non-toxic, safe and affordable for all.
The company will fold in GREEN GIRL’s current product line, creating two complementary arms of skincare solutions. GREEN GIRL products will fall under the everyday-use and outdoor product arm while the WildBloom arm will offer more specifically targeted solutions. Along with its website (www.wildbloomskincare.com), WildBloom will continue to distribute to independent local and regional stores, selling wholesale within the company and via online retail buying platforms such as Faire, Abound, Mable and Forager.
GREEN GIRL was born when founder Alison Smith needed a last-minute bug repellent while out with her children and stopped in a national retailer to purchase—only to find that nothing on the shelf was something she would put on her child. From there, she and co-founder Courtney Kilcoyne experimented with making their own formulation using only all-natural ingredients. After a great response from friends and family, the two realized there was a real business opportunity for pure, accessible skincare solutions that wouldn’t break the bank, like so many more expensive all-natural skincare products can. Building on the success of their unique bug repellent balm, they launched a full skincare line focused on restoring the natural radiance of skin with fewer steps and fewer ingredients with lasting results.
Smith says that the next step for the company was to “expand on our current formulations for different skin types and needs while maintaining our commitment to pure and natural ingredients and results you can rely on. WildBloom has an expansive all-natural product line that checked all of the boxes. Their products have been used both at home and in spas committed to using pure products. They’ve also built out a back bar program so we can expand into regional salons and spas that are looking for an alternative to chemically-derived solutions. Plus—their products are just great!!”
The refreshed, extended line of WildBloom Skincare products promise to use only high quality, clean ingredients – no synthetic fragrance, harsh chemicals, phthalates, parabens or retinol.
While customers can expect some changes to WildBloom/Green Girl branding in the coming months, what won’t change is the company’s charitable efforts. Smith believes that staying educated is critical, and literacy is the first step towards that greater knowledge, “We really believe that when consumers know what is in the products that they use, they will always make the decision to go natural.” GREEN GIRL currently donates a book for every product sold, primarily to the Read to Grow program. With the merge, Smith plans to continue charitable donations and scalable matching and fundraising opportunities with organizations supporting education and literacy.
Smith also plans to maintain the company’s dedication to reducing their environmental footprint by largely eliminating secondary packaging in an effort to reduce waste and avoiding plastic and unnecessary printed materials whenever possible.
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