Skincare Myth-Buster: “Clean” Labels Don’t Always Mean Clean Ingredients
In today’s skincare world, words like clean, natural, and green are everywhere. But here’s a truth many consumers don’t realize- those labels aren’t always regulated, and they don’t guarantee what’s actually inside your face wash.
The Myth
If a face wash is labeled “clean” or “natural,” it must be free from harsh chemicals.
The Truth
Many brands continue to include harsh, skin-disrupting ingredients in their formulas- often hidden deep within long ingredient lists. Sulfates, synthetic fragrances, drying alcohols, and plastic-based ingredients may still be present, even when the front of the bottle suggests otherwise.
These ingredients can strip the skin’s natural barrier, leading to dryness, irritation, breakouts, and long-term sensitivity- especially for acne-prone or sensitive skin types.
Why Ingredient Transparency Matters
Your skin absorbs what you put on it. That’s why understanding ingredient lists-, not just marketing claims, is essential. Clean skincare should support your skin, not stress it.
The WildBloom Difference
At WildBloom Skincare, we believe clean beauty should be honest and intentional. Our cleansers are formulated without harsh chemicals, plastic microbeads, or unnecessary fillers. Instead, we focus on thoughtfully selected, plant-based ingredients that cleanse effectively while respecting all skin types- and the environment.
Clean skincare shouldn’t be confusing.
It should be transparent, gentle, and rooted in care.
✨ Read beyond the label.
✨ Know your ingredients.
✨ Choose skincare rooted in care.
Our cleansers are made with intention and formulated to support all skin types, including sensitive and acne-prone skin.
For acne-prone skin, try our Charcoal + Citrus Face Cleanser
For dry or normal skin, try our Wildflower+ Honey Face Cleanser
*Both are now available in refill pouches*