When we think about caring for our skin, we often focus on ingredients, routines, and results. But there’s another part of skincare that deserves just as much attention: the packaging we use every day.

Plastic waste is one of the world’s biggest environmental challenges — and the beauty industry plays a larger role in it than many realize.

The Problem With Single-Use Plastic in Beauty

Globally, billions of plastic beauty containers are produced each year. Many are used for just a few weeks and then discarded, often ending up in landfills or oceans where they can take hundreds of years to break down.

Even recyclable packaging doesn’t always get recycled. It requires proper sorting, facilities, and follow-through — and unfortunately, much of it still becomes waste.

Reducing plastic waste doesn’t require perfection. It starts with small, intentional changes.

Why Refilling Is One of the Most Impactful Changes

Refill systems are one of the simplest ways to reduce plastic use without changing the products you love.

By reusing your original cleanser bottle and choosing a refill pouch instead:

• You significantly reduce plastic consumption

• You extend the life of existing packaging

• You support a more circular, low-waste beauty model

It’s skincare that works for you — and the planet.

Introducing WildBloom’s Refill Face Cleanser Pouches (Early Access)

For Day 9 of our 12 Days of Gifting, we’re giving our community early access to something we haven’t officially launched yet: our new 200ml refill pouches.

Each pouch refills your cleanser bottle twice, using less plastic than purchasing two new bottles — without changing the formulas your skin already trusts.

Choose the Cleanser That’s Right for Your Skin

Our refill pouches are available for two of our most-loved cleansers:

 Wildflower + Honey Gentle Face Cleanser
Perfect for sensitive, dry, or normal skin. This nourishing foaming gel cleanser helps soothe, hydrate, and restore balance with organic aloe, lavender water, quinoa protein, and honey.

 Charcoal + Citrus Detox Face Cleanser
Designed for oily and acne-prone skin, this clarifying gel cleanser uses activated charcoal, citrus peels, and cranberry extract to detox pores, control oil, and calm inflammation.

Same clean, sulfate-free, paraben-free formulas — just smarter packaging.

Small Choices Create Meaningful Impact

Choosing a refill pouch may seem like a small shift, but collectively, these decisions matter. When we refill instead of replace, we reduce waste, conserve resources, and move toward a more thoughtful way of consuming beauty.

That’s what Day 9 is about: intention over excess.

Early access to WildBloom refill pouches is available today only as part of our 12 Days of Gifting. This is your chance to be among the first to refill, reuse, and take part in what’s next.