In what order should I use WildBloom products?

Click here to view our step-by-step Skincare Rituals using our all natural skin care products.

Are WildBloom products organic?

We choose organic ingredients for our products whenever it is possible and sustainable to do so. For a product to be labeled “organic” under USDA regulations, it must meet strict guidelines (outlined below).

  • 100% Organic = 100% of ingredients are certified organic, excluding salt and water.
  • Certified Organic = 95% of ingredients are certified organic, excluding salt and water.
  • Made with Organic Ingredients = At least 70% of ingredients are certified organic, excluding salt and water.
  • No Organic Label Claims = Less than 70% of ingredients are certified organic.

Being “organic” is an obstacle in the natural skincare world, as some ingredients cannot be sourced organically. While many of our formulas are made with organic ingredients, we cannot officially label our products as “organic” since the majority of our formulas are less than 95% organic. We are committed to making our products as pure and as natural as possible.

Are WildBloom products wheat and gluten free?

We always choose non-GMO ingredients whenever possible. For example, we source non-GMO Vitamin E from sunflower oil, as opposed to genetically-modified, soy-based Vitamin E.

Are WildBloom products vegan?

While we are not a 100% certified vegan company, the majoirty of our products are vegan. We have a few products that contain dairy-derived ingredients like the Brightening Face Cleansing Balm and Moisture Whip Face Cream. Our Luminous Silk Face Lotion contains silk amino acids from insects. Also, our Wildflower + Honey Cleanser contains honey from bees and our Skin Therapy Balm contains beeswax. We are 100% cruelty-free, and no animals are harmed in the sourcing of these ingredients.

Are WildBloom products cruelty-free and non-GMO?

Yes! Our lab is proudly a leaping bunny, certified cruelty-free facility. And, we always choose non-GMO ingredients whenever possible. For example, we source non-GMO Vitamin E from sunflower oil, as opposed to genetically-modified, soy-based Vitamin E.

Why is alcohol listed on the label?

Alcohol tends to receive bad press in skincare, but it’s really the type of alcohol and percentage that matters. Alcohol is an essential ingredient to stabilize and preserve skincare formulas. Without some type of alcohol-based ingredient, the shelf life of a skincare product would be very short and bacteria, yeasts, and molds could grow, just like with food over time.

Percentage-wise, yes, if you used a strong concentration of alcohol directly on your skin it would be very drying and potentially irritating. The type of alcohol you might find in your first aid kit, isopropyl alcohol, is not a healthy choice for your skin. It can strip your epidermis of moisture and damage the lipid barrier, especially overtime, when used repeatedly and in high volumes.

Our lab does not use isopropyl alcohol. We use organic alcohol, which is a nontoxic, effective and natural preservative. Organic alcohol is not drying to the skin when it is part of a moisturizing base. The delivery of phytoactive nutrients in herbs and flowers can actually be enhanced when extracted from organic alcohol. The alcohol, sometimes called a fatty alcohol, serves as a natural emulsifier, emollient and carrier, maximizing the delivery of ingredients.

Bottom line, organic alcohol is an essential ingredient to keep our skincare formulas safe. Without it, products could become contaminated, which is hazardous. In this day and age, many consumers want all-natural products, and we feel we can deliver the most effective and safe natural products with the use of organic alcohol.


Note: if you are strongly opposed to the use of alcohol, or have highly sensitive skin, we recommend sticking to our Face Oils. Our face oils are made solely with plant oils and Vitamin E. A face oil can be used as an all-in-one cleanser and hydrator if you desire.

Here’s an outside article on the subject, called A Primer On Alcohol In Skin Care by Arielle Pardes with Into the Gloss

Do WildBloom products contain parabens?

Absolutely NOT! We do not use parabens in our products. Parabens generally make skincare products spread and absorb easier, but they are not good for you. Since our line is paraben-free you may notice that it takes a bit more effort to apply some of our products, particularly the serums and moisturizers. And you also need less of the product since it’s in a pure, unadulterated state. (More bang for your buck!)

How are WildBloom products preserved?

With our goal of offering the most pure products to you, we are cognizant about the preservative systems we use. Why do we use a preservative system? Preservative systems in skincare products are designed to prevent bacterial growth. Products containing ingredients like water and aloe leaf juice, for example, pose as the perfect breeding ground for mold, fungus, bacteria, and yeast. Yum. All unpreserved skincare products will go bad, and those containing water will degrade faster. A stable preservative system like ours, keeps our products safe and free from microorganisms. This gives our products a typical shelf life of about 12 months.

So, what do we use to preserve our products? The most commonly used preservative system for our formulas is Phenoxyethanol and Tetrasodium Glutamate Diaceatate. Wait, hold up… These two names don’t necessarily sound appealing to those of us committed to using safe, naturally-derived products. While their names may sound intimidating, rest assured. Phenoxyethanol is an organic aromatic alcohol compound that serves as a germicidal. It is a safe, paraben-free alternative to other potentially harmful, formaldehyde-releasing preservatives that are commonly used in skincare products. The key with Phenoxyethanol is the percentage at which it is used. We use a very conservative percentage of 0.25%-0.5% in our formulas. The other preservative we use, Tetrasodium Glutamate Diaceatate (TGD), is a mild and safe ingredient derived from sodium salts, which is used as a chelating agent in our formulas. TGD binds elements together to prevent the growth of mold and bacteria, without compromising effectiveness or health.

Hopefully that helps explain the “why and how” we preserve our products for your safety and well-being. In conjunction with our manufacturer, we are committed to continual research and development to produce high quality products that are safe and effective.

How are WildBloom products scented?

Our products are only scented with pure essential oils and botanical extracts, directly from the source. We do not use synthetic fragrances or petrochemicals in our formulas. We are one of the few companies to take this approach. While using essential oils is costly, the benefits are profound. Essential oils are healing to the skin, and they offer aromatherapeutic support, giving our products an authentic scent and providing a sensory experience. “Fragrance,” signifies something synthetic and chemically-made. You will not find fragrance of any kind in our formulas, as we strongly believe against it.

Where are WildBloom products made?

Our products are made by a team of highly-qualified scientists in a USA-based skincare lab. We hold our products to the same high standards that we would treat food. During production and packaging our products are thoroughly tested for quality-control. And, all of our products are made in small batches to assure you are getting the freshest skincare possible.

What material is the packaging made of?

Our face oils are packaged in glass bottles. The rest of our skincare line is packaged in double-walled bottles and jars, where the outer layer is acrylic and the inner layer that comes in contact with the product is PP (polypropylene plastic). We chose PP, as it is the safest known plastic that is compatible with skincare formulas. Read more about PP here.

Thank you for reading!