In the past two years we have started a brand, added to that brand, bought a new brand and re-branded (how’s that for a lot of branding:-)), so I guess it is time we got to know each other!
Our company began in 2018 as a result of a perfect storm of working parents needing to shift directions. For years, we had been making our all-natural bug repellent balm for our kids. We LOVE all-natural and found that there just wasn’t a good solution to keep the bites away from active kids. While there are some really excellent bug repellent sprays that are all-natural and effective, we found that ultimately after a short hike/walk/part of a sporting event, the protection wasn’t there. Enter the balm--it is meant to be used strategically--on your ankles, back of knees, back of elbows, wrists and back of neck. Formulated with essential oils and a beeswax base, it both adds a protective layer while also giving the scent that sends away the bugs. Smells great and it works!
In 2018, we found ourselves needing a new business venture for a variety of personal reasons and decided to take our kid-proven bug repellent and bring it to market. This included MONTHS of testing on stability and effectiveness to finally have the formulation right so that it STAYS ON and also doesn’t melt the minute you put it in the soccer bag. We called our company Wilton Field Club--we were both members of a pool club in Weston, CT and decided to do a play on this as the company name. We missed the first bug season due to the need for finishing up testing so decided to begin testing our personally formulated skin care products as well. We branded these products Green Girl--a name more in line with the commitment we were making to all-natural effective products in sustainable packaging. Stores across Fairfield county, CT started carrying both Green Girl and Wilton Field Club products and the business grew thanks to the dedication of our local communities. In early 2020 we picked up our first national retailing chain and really could see a future for the business!
In addition to the MANY surprises that 2020 brought (some of us were just not made to homeschool kindergartners!!), we were presented with several acquisition opportunities. WildBloom was a company like ours--founded by women, run by working moms and dedicated to all-natural, organic, vegan and sustainable skincare products. In March of 2021 we finished the acquisition of WildBloom and decided to take on the name (because let’s face it...it is just beautiful:-)).
From here our goals are to take our beautiful packaging and work to 100% sustainable and recyclable options and broaden the product offering even further (and we have a number of formulations in the works right now!).
So that’s it! We know that you have a LOT of choices when it comes to your skincare and we hope you not only give us a try, but fall in love with the broad suite of products that we can offer that are effective for you and your family and are good for the Earth!
AND...wrapped on top of all of that, we donate one book for every WildBloom order! More on this in a future post:-)